Frederic Martel’s Mainstream (2010) is a very rich account of Hollywood’s (and America’s) global cultural dominance, based on a huge quantity of original research and reporting. Unfortunately, it hasn’t been translated into English (from French–it should be!).
Among many other things, Martel provides interesting detail on the global lobbying and enforcement practices of Hollywood–a subject we treat in our Media Piracy report. You get a clear sense from Martel just how good these guys have been at their jobs, mixing product and politics, working the domestic and international angles simultaneously, and always cultivating the powerful. Chris Dodd’s public threats, post SOPA, reflect how unusual it is for them to lose. Here’s Martel on the history of MPAA lobbying in Brazil and Mexico, cobbled together from pp 28-32. Translation mine. MPA, btw, is what the MPAA calls itself outside the US.
In Brazil, the MPA’s top guy is Steve Solot. From Rio de Janeiro, he coordinates the studios’ business across Latin America. Solot explains: “For the MPAA, South America doesn’t count in terms of box-office, but it’s more and more important in terms of influence and number of tickets sold. American films take over 80% of Brazilian box office receipts. And even for the remaining 20%, you have to remember that many Brazilian films are co-produced with the Americans. Overall, it’s over 85%.” …